Description
A logotype for a family local store which speciallize in selling baby clothes. Before developing each logo, I am creating sketches and brainstorming the brand identity, which shows how carefully I approach each of my projects.
Prototypes
My Role
My role is to distill the essence and identity of the brand into a visually compelling and memorable symbol. This involves understanding the brand's values, target audience, and market positioning, then translating that understanding into a cohesive design that communicates the brand's identity effectively.
The Challenges
My challenges were ensuring clear communication of brand identity, maintaining originality amidst existing trademarks, achieving versatility across various applications, scaling for different sizes while retaining readability, managing client expectations, navigating legal considerations, and adhering to budget and timeline constraints, necessitating a balance of creativity, technical skill, market research, collaboration, and adaptability throughout the design process.
The Problem
Coming up with an interesting original design that will tell a story while not forgetting about simplicity and relevance. My greatest problem in developing this design was finding that edge of relevance and subjectivity for the user.
The Solution
I wanted the family history and tradition to be combined with the theme of their business, so I created a cute hamster design that is a significant symbol for this family. The main decision I came to is to always consult the client and take into account his corrections and wishes in order to achieve exactly the result that will please everyone.