Description
A logo design for a fresh-made indie game studio.
Prototypes
Sketches
My Role
My role in this project was to create a modern minimalist yet distinctive logo and banner for a newly created gaming company.
The Challenges
The challenges that occurred were how to keep the desired minimalism and modernity of the logo and not lose the brand style that the client wanted from me. By brainstorming and reviewing my ideas and sketches over and over again, I was able to achieve the result that pleased me and the client.
The Problem
The main problem for me was maintaining visibility and legibility while effectively integrating the logotype into the banner design. It was important for me not to load the banner with unnecessary and heavy details that will not be visible from a long distance.
The Solution
For the solution to that problem, I've left the background of the banner white, enlarged the text by highlighting the company name in a bold style, and placed the company logo on the side to emphasize the dimensions of the banner.